EXECUTIVE STRATEGY & MARKET INTELLIGENCE

Competitor moves, contract wins and losses and partnership performance are tracked informally, so strategy is set on anecdote rather than a current market read. M&A and integration scenarios are modelled from scratch each time.

Actors

  • CEO / MD
  • Commercial Director
  • Head of Performance

Systems / Vendors

  • External / market intelligence
  • CRM
  • BI / data lake

Business Question

"Why is our market position something we sense rather than something we can see?"

What SPoG Does

  • Monitors competitor activity, wins and losses and partnership performance.
  • Models M&A, divestiture and integration scenarios.
  • Keeps leadership's strategic read current.

Outcome Metrics

1

Live market picture

−30%

Scenario modelling time

<12 wks

To first outcomes